Paperback::::
Publisher: 格致出版社; 第1版 (August 1, 2016)
ISBN-10: B01N6TIIRJ
Shipping Information:
Amazon Rank: 3756938
Format: PDF ePub djvu ebook
一个学科的确立总伴随着伟大思想者和他极富盛名的著作出现,如同亚当¡¤斯密的《国富论》之于经济学,彼得¡¤德鲁克的《管理:任务、责任、实践》之于管理学。对于营销学来说,菲利普¡¤科特勒的《营销管理》便是无可争议的学科奠基著作。营销管理是营销内容的前沿,因为它的内容和组织始终反映营销理论和实践的变...
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