Series: Strategisches Management
Paperback: 180 pages
Publisher: Verlag Dr. Kovac; 1st edition (2015)
Format: PDF ePub TXT book
Should a firm stay focused or should it rather adopt a broader strategic perspective? This book summarizes and extends the existing knowledge base on entrepreneurial, market, and learning orientation. Building on multiple theoretical perspectives, empirical evidence from prior studies, as well as on survey and archival data collected in two economic contexts, performance effects from individual orientations, their dimensions and combinations are ...
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