Publisher: CASE (2008)
Package Dimensions: 7.9 x 5.4 x 0.4 inches
Amazon Rank: 14682526
Format: PDF Text djvu ebook
Learn from the mistakes of others! This book contains 50 real marketing gaffes committed by real institutions, although the names, places and people have been changed to protect the innocent (or guilty, depending on your point of view). Each case is followed by an analysis and steps to fix the problem-a marketing lesson....
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